Build lasting relationships that drive growth with Marketing Cloud.
Action all your data faster with unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with trusted AI. Personalize content and offers across every customer touchpoint.
Key Features
Email Marketing: Designs and executes personalised email campaigns, automates email sends based on customer behaviour, and tracks email performance metrics.
Journey Builder: Builds and orchestrates multi-channel customer journeys based on customer interactions, preferences, and engagement history.
Audience Segmentation: Segments audiences based on demographics, behaviours, and preferences to deliver relevant marketing messages and offers.
Social Media Marketing: Manages social media campaigns, schedules posts, monitors engagement, and analyses social media performance to drive brand awareness and engagement.
Marketing Analytics: Provides real-time analytics and dashboards to measure campaign effectiveness, customer engagement, and return on marketing investments.
Marketing Cloud is Salesforce's digital marketing platform designed to create personalised customer journeys across email, mobile, social media, web, and advertising channels. It helps marketers engage customers effectively, deliver targeted campaigns, and measure campaign performance to optimise marketing ROI.